How I Market My Business

When I first began as a VA, it was particularly important to get the word out to everyone I knew.

First, I spent time getting clear on how I was going to describe my business (see this post about how to do that). Then it was time to spread the word…

Here’s what I do to stay top of mind and current with my network:

• I send two emails a day to people I know to stay in touch. I’m not selling to them, just checking in to say hello.
• I get together every week with either one new person that I’ve been introduced to, or one close business friend I haven’t seen in a while.
• I offer free, 30-minute consultations, by phone, to anyone who’s interested in working with me.
• Once a month, I write an email newsletter with relevant content and send it out to everyone I know.
• I regularly post excerpts of my newsletters to social media.
• Once a month, I attend a networking event to meet new people.
• I keep my LinkedIn profile current, including adding every new person I meet.

You may think this is a lot of work, and way too time-consuming to fit into your day.

But once you have the system set up, it takes far less time to run than the time you spend worrying about generating business!