Showcase Your “Secret Sauce”

Yesterday, a Virtual Assistant messaged me on LinkedIn about potentially hiring her. She had done her homework – she checked out my LinkedIn profile and my website and wrote me a great message. I was intrigued so I clicked over to her site.

Uh oh. As I browsed through, I saw a number of errors. One link led me to a 404 page (meaning “page not found”). Another brought me to a page filled with placeholder text that had never been completed.

Of course, none of this means that she doesn’t do a great job for her clients. But … I can’t see her client work; I can see what’s she’s put up on the internet about herself. And that’s why it’s so important to take care of your digital trail when you’re a Virtual Assistant.

A few suggestions:

• If you’re a graphic artist, make sure your branding is consistent and that you’re representing your business with your best work.
• If you provide newsletters for your clients, publish one yourself. It sharpens your skills and shows a wide audience that you know how to do a great job.
• If you help clients with websites, make sure yours is a showcase of all you can provide: online scheduling, blog entries, taking payments using credit cards, social media links, etc.
• If you help clients with social media, have a presence yourself.

Whatever you’re providing for others, make sure you’re providing for your business.

It shows off your areas of expertise every day and will help you get great clients.